A study on consumer purchase intention towards hybrid cars / Jarween Jayapal

The paper looks into the consumer purchase intention towards hybrid cars. A questionnaire was designed with a sample of 115 in area of Kota Kinabalu city. The objectives of this research is to determine factor influence consumer purchase intention for hybrid car, this is to ascertain the right facto...

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Bibliographic Details
Main Author: Jayapal, Jarween
Format: Student Project
Language:English
Published: 2015
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/97243/1/97243.pdf
https://ir.uitm.edu.my/id/eprint/97243/
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