Green product purchase intention among young consumers in Kota Kinabalu, Sabah / Christina Corren Mahidal

This research aims to understand the determinants that influence purchase intention towards green product of young consumer groups among 18 to 28 years old. In this research, a total of 132 respondents were surveyed through self-administered questionnaire approach. The relationship between attitude,...

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Bibliographic Details
Main Author: Mahidal, Christina Corren
Format: Student Project
Language:English
Published: 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/97222/1/97222.pdf
https://ir.uitm.edu.my/id/eprint/97222/
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