Exploring relationship marketing among pepper marketing board employees / Rayis Lasa
The term Relationship Marketing was first introduced in the literature by Berry in a conference paper on service marketing (Berry 1983). In the context of industrial marketing the term relationships was used by Jackson (1985) in mid - 1980s. For every organization the good relationship among employe...
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| Format: | Student Project |
| Language: | English |
| Published: |
2003
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| Online Access: | https://ir.uitm.edu.my/id/eprint/90934/1/90934.pdf https://ir.uitm.edu.my/id/eprint/90934/ |
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