A study on consumer awareness and satisfaction on pepper marketing board and saraspice products at pepper marketing board and main bazaar shops / Jorizan Johari

• Main Author: Johari, Jorizan
• Format: Student Project
• Language: English
• Published: 2003
• Subjects: H Social Sciences (General); HF Commerce; Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/61296/1/61296.pdf; https://ir.uitm.edu.my/id/eprint/61296/

Sarawak Pepper, which has traditionally been traded as a primary commodity in the international pepper market has experienced extreme price fluctuations over the last few decades. Over the longer term, prices are subject to cyclical movements as new plantings increased in response to high prices, re...