Exploring relationship marketing among pepper marketing board employees / Rayis Lasa

• Main Author: Lasa, Rayis
• Format: Student Project
• Language: English
• Published: 2003
• Subjects: H Social Sciences (General); Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/90934/1/90934.pdf; https://ir.uitm.edu.my/id/eprint/90934/

The term Relationship Marketing was first introduced in the literature by Berry in a conference paper on service marketing (Berry 1983). In the context of industrial marketing the term relationships was used by Jackson (1985) in mid - 1980s. For every organization the good relationship among employe...