Measuring service quality: a study on Goodyear Marketing and Sales Sdn Bhd in Sarawak region / Nell Jimbai
This paper presents the findings of exploratory fieldwork concerning the level of service quality of Goodyear Marketing & Sales Sdn Bhd in Sarawak region. The objective is to determine the level of service quality, analyze the discrepancies and prpose strategies and recommendation to reduce the...
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| Format: | Student Project |
| Language: | English |
| Published: |
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/92689/1/92689.pdf https://ir.uitm.edu.my/id/eprint/92689/ |
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