A study on the promotion effectiveness of Petronas Kad Mesra / Roslee Lukin
The purpose of this study was to measure the promotion effectiveness of the Kad Mesra by PETRONAS Dagangan Berhad at several Petronas petrol station in Kota Kinabalu. To achieved and established the objective, the information was gathered and the survey was conducted among the customers who came and...
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| Format: | Student Project |
| Language: | English |
| Published: |
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/88404/1/88404.pdf https://ir.uitm.edu.my/id/eprint/88404/ |
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