A study on the promotion effectiveness of Petronas Kad Mesra / Roslee Lukin

The purpose of this study was to measure the promotion effectiveness of the Kad Mesra by PETRONAS Dagangan Berhad at several Petronas petrol station in Kota Kinabalu. To achieved and established the objective, the information was gathered and the survey was conducted among the customers who came and...

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Bibliographic Details
Main Author: Lukin, Roslee
Format: Student Project
Language:English
Published: 2007
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/88404/1/88404.pdf
https://ir.uitm.edu.my/id/eprint/88404/
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