Surviving in the hospitality industry: enhancing business performance of SP Inn Hotel / Mohd Johar Jahaya and Faizal Ahmad

• Main Authors: Jahaya, Mohd Johar, Ahmad, Faizal
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Business analysts; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/35178/1/35178.pdf; http://ir.uitm.edu.my/id/eprint/35178/

The main purpose of this study is to study and analyse the business performance of SP Inn Hotel and evaluate whether it can survive in the hospitality industry. The study also formulate optimum strategies to enhance its business performance so as to sustain in the hospitality industry. Comprehensive...