Perceived risk effect on customer buying attitude towards online shopping: a case study on Sarawak civil employee/ Muhammad Hafiz Kepli

The purpose of this study is to analyze Perceived Risk effect on Customer Buying Attitude towards online shopping that might be one ofthe most important issues of online shopping in marketing field. However, there is very limited knowledge about online consumer attitude because it is a complicated s...

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Bibliographic Details
Main Author: Kepli, Muhammad Hafiz
Format: Student Project
Language:English
Published: 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/84173/1/84173.pdf
https://ir.uitm.edu.my/id/eprint/84173/
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