Consumer’s perceived communicational risks in predicting internet-based shopping intention

• Main Authors: Bashir, Shahid, Aslam, Manan, Faridah Ibrahim,, Kamaljeet Kaur,
• 格式: Article
• 语言: English
• 出版: Penerbit Universiti Kebangsaan Malaysia 2017
• 在线阅读: http://journalarticle.ukm.my/10531/1/17166-48651-2-PB.pdf; http://journalarticle.ukm.my/10531/; http://ejournal.ukm.my/mjc/issue/view/901

It is widely known in the related literature that consumer’s perceived communicational risks act as a chief barrier to their online purchase decision. Though, in such regards, few of the most recent text focused precisely towards a modified fact that the consumer’s shopping intention may depend on t...