Holdings: Social media advertising and online buying intentions: a multidimensional investigation with shopping enjoyment as mediator

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Bibliographic Details
Main Authors:	Baskaran, Shathees, Raman, Dhinesh K., Nomahaza, Mahadi, Logaiswari, Indiran, Azman, Hashim
Format:	Article
Language:	English
Published:	School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2021
Subjects:	Online buying intention Shopping enjoyment Informativeness Social media marketing Credibility
Online Access:	http://dspace.unimap.edu.my:80/xmlui/handle/123456789/72258
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