Social media advertising and online buying intentions: a multidimensional investigation with shopping enjoyment as mediator

• Main Authors: Baskaran, Shathees, Raman, Dhinesh K., Nomahaza, Mahadi, Logaiswari, Indiran, Azman, Hashim
• 格式: Article
• 語言: English
• 出版: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2021
• 主題: Online buying intention; Shopping enjoyment; Informativeness; Social media marketing; Credibility
• 在線閱讀: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/72258

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