The influence of service quality and price on customer loyalty in e-commerce Shopee (case study on consumers using the Shopee application) / Yus Yus Rita … [et al.]
The purpose of the study was to determine the effect of service quality and price on consumer loyalty who use the Shopee e-commerce application. The types of data used are primary and secondary data, where the secondary data can be found on the website or Shopee application itself and from some cons...
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| Main Authors: | , , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/81840/1/81840.pdf https://ir.uitm.edu.my/id/eprint/81840/ https://www.mic3st.com/ |
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