Shopping preferences at Shopee Barokah on products perspective of Islamic economy: the effect of promotion and halal lifestyle Bandar Lampung community / Dwi Kurniasari, Budimansyah and Dimas Pratomo

• Main Authors: Kurniasari, Dwi, Budimansyah, ., Pratomo, Dimas
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara Selangor 2023
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Mobile commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/87251/1/87251.pdf; https://ir.uitm.edu.my/id/eprint/87251/; https://myjms.mohe.gov.my/index.php/ABRIJ/

Recently, the Halal Lifestyle of the Muslim community has been very careful in doing online shopping, this is because of the promotion and demand for the Islamic market, it turns out that halal products have not yet flooded the ecommerce market in Indonesia, while cases that often occur are falsific...