Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance / Muhammad Khairul Adli Ahmadie

• Main Author: Ahmadie, Muhammad Khairul Adli
• Other Authors: Jack, Suriani
• Format: Book Section
• Language: English
• Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
• Subjects: H Social Sciences (General); Study and teaching. Research; Business; T Technology (General)
• Online Access: https://ir.uitm.edu.my/id/eprint/64743/1/64743.pdf; https://ir.uitm.edu.my/id/eprint/64743/

This article is about how inside salespeople's "lived experiences" and their connection with social media in sales were investigated using a grounded theory method. In business, social media allows anybody to offer an opinion or an idea at any point along the company's road to ma...