Salesperson Professional Selling and the Effect on Buyer and Salesperson Relationship

• Main Authors: Wan Omar, Maznah, Jusoff, Kamaruzaman, Mohd Ali, Mohd Noor
• Format: Article
• Language: English; English
• Published: 2009
• Online Access: http://psasir.upm.edu.my/id/eprint/7261/1/Salesperson%20Professional%20Selling%20and%20the%20Effect%20on%20Buyer%20and%20Salesperson%20Relationship.pdf; http://psasir.upm.edu.my/id/eprint/7261/; http://www.ccsenet.org/journal/index.php/ijbm/article/view/3354

Regardless of the growing importance and emphasis on relationship marketing, a complete operation of this concept is still unclear. There is a lack of studies that explore the impact of factors such as salesperson professional selling on customer loyalty. This study seeks to verify the relationshi...