Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance / Muhammad Khairul Adli Ahmadie

This article is about how inside salespeople's "lived experiences" and their connection with social media in sales were investigated using a grounded theory method. In business, social media allows anybody to offer an opinion or an idea at any point along the company's road to ma...

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Bibliographic Details
Main Author: Ahmadie, Muhammad Khairul Adli
Other Authors: Jack, Suriani
Format: Book Section
Language:English
Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/64743/1/64743.pdf
https://ir.uitm.edu.my/id/eprint/64743/
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