Effectiveness of marketing communication program by Zoo Taiping and Night Safari / Siti Nuraznie Ibrahim
Zoo Taiping and Night Safari (ZT&NS) are run by Taiping Municipal Council and located in Taiping Lake Gardens. It was established in 1961. It was the first zoo and the first zoo by night that is Night Safari in Malaysia. This study focused on the effectiveness of marketing communication program...
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Main Author: | Ibrahim, Siti Nuraznie |
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Format: | Student Project |
Language: | English |
Published: |
2004
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/54288/1/54288.pdf https://ir.uitm.edu.my/id/eprint/54288/ |
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