Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]

• Main Authors: Abdul Talib, Salim, Hashim, Rahmat, Kumar, Mukesh, Chinna, Karuthan
• Format: Article
• Language: English
• Published: Faculty of Business and Management ; UiTM Press 2009
• Subjects: Market segmentation. Target marketing; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/11447/1/AJ_SALIM%20ABDUL%20TALIB%20JIBE%2009.pdf; http://ir.uitm.edu.my/id/eprint/11447/; https://jibe.uitm.edu.my/

The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the c...