Effectiveness of marketing communication program by Zoo Taiping and Night Safari / Siti Nuraznie Ibrahim

• Main Author: Ibrahim, Siti Nuraznie
• Format: Student Project
• Language: English
• Published: 2004
• Subjects: Marketing; Market segmentation. Target marketing; Management; Product management; Personnel management. Employment management
• Online Access: https://ir.uitm.edu.my/id/eprint/54288/1/54288.pdf; https://ir.uitm.edu.my/id/eprint/54288/

Zoo Taiping and Night Safari (ZT&NS) are run by Taiping Municipal Council and located in Taiping Lake Gardens. It was established in 1961. It was the first zoo and the first zoo by night that is Night Safari in Malaysia. This study focused on the effectiveness of marketing communication program...