A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fauzi Abu Kassim

• Main Author: Abu Kassim, Ahmad Fauzi
• Format: Student Project
• Language: English
• Published: 1993
• Subjects: Marketing; Market segmentation. Target marketing; Management; Department stores; Performance standards; Performance technology
• Online Access: https://ir.uitm.edu.my/id/eprint/2541/1/2541.pdf; https://ir.uitm.edu.my/id/eprint/2541/

Cargosave (M) Sdn.Bhd. is one of the freight forwarding company which have corporatised two years ago. As a new company entered in this competitive industry, Cargosave face a problems in terms of their marketing. Thus, the objective of this thesis is to study the current marketing situation, made an...