The effect of retail mix on passengers’ motivation to shop at airport terminal outlets / Siti Zaleha Sahak … [et al.]

• Main Authors: Sahak, Siti Zaleha, Mohd Yusof, Abdul Wahab, Mudri, Erni Yusliza, Saidin, Sadinar
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Selangor: Puncak Alam Campus: Faculty of Business and Management 2018
• Subjects: Social aspects. Social marketing; Market segmentation. Target marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/29134/1/29134.pdf; http://ir.uitm.edu.my/id/eprint/29134/

Retailing represents one of the commercial activities contributing to the non-aeronautical source of revenue to most airport operators. In this research, Kuala Lumpur International Airport 2 or better known as KLIA2 represents the focus of the study. KLIA2 is built to cater to low-cost carriers and...