A study on customer preferences to stay at new Pacific Hotel / Ermi Sharlida Suhaimi

• Main Author: Suhaimi, Ermi Sharlida
• Format: Student Project
• Language: English
• Published: 2006
• Subjects: Business cycles. Economic fluctuations. Economic indicators; Entrepreneurship. Risk and uncertainty; Business; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/52595/1/52595.pdf; https://ir.uitm.edu.my/id/eprint/52595/

For preparing this thesis in properly manner, I have done my practical training at New Pacific Hotel, Kota Bharu. First and foremost, this hotel is located in the heart of Kota Bharu which takes only 10 minutes drive to Sultan Ismail Airport and a walking distance to all public Transport Terminals. It is also very close to several places commonly visited by tourists who came to Kelantan such as Pasar Siti Khadijah, Bazaar Buluh Kubu and shopping complex. This hotel can accommodates up to 325 guests which includes all types of rooms such as Deluxe for single, Twin Deluxe Sharing, Triple Standard Deluxe and Connecting Room. It also offers different types of suite with different charges and specialties such as Royal Suite, Executive Suite, and Studio Suite. All the rooms are equipped with sufficient amenities to fulfill the needs of the guests. The hotel also has 5 big halls and 3 small halls that can be used by the guests for seminars or formal functions. All the 5 big halls can accommodate up to 100 to 350 persons except for the Pacific Ballroom which can accommodate only 500 to 1000 persons for a one time. The entire banquets are set up either in Classroom style, theatre style, Board style, U-Shaped style or any other preferred by the guests. Beside the banquets, New Pacific Hotel also offers several types at specialties commonly chosen by ordinary guest such as Chinese and Thai Cuisines, Hi Tea and Malay Cuisines and International Buffet. For swimmer lover, indoor pools for kids and adults can be found at the first floor of the hotel. The guests, for sure will be happy staying at the New Pacific Hotel with all the facilities offered for them.