A study on customer preferences to stay at new Pacific Hotel / Ermi Sharlida Suhaimi

• Main Author: Suhaimi, Ermi Sharlida
• Format: Student Project
• Language: English
• Published: 2006
• Subjects: Business cycles. Economic fluctuations. Economic indicators; Entrepreneurship. Risk and uncertainty; Business; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/52595/1/52595.pdf; https://ir.uitm.edu.my/id/eprint/52595/

For preparing this thesis in properly manner, I have done my practical training at New Pacific Hotel, Kota Bharu. First and foremost, this hotel is located in the heart of Kota Bharu which takes only 10 minutes drive to Sultan Ismail Airport and a walking distance to all public Transport Terminals....