The choice of smartphones among young generation / Azira Rahim ... [et al.]

• Main Authors: Rahim, Azira, Law, Kuan Kheng, Nazihah, Nurdiyana
• Format: Book Section
• Language: English
• Published: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2020
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/47971/1/47971.pdf; https://ir.uitm.edu.my/id/eprint/47971/

This paper reviews the choice of smartphones among young generation in Malaysia. This is because smartphones have become important items to have especially among young generation. This study suggests various factors that can influence purchasing intention of smartphones such as brand name, features and so on. Among the popular brands of smartphones in the market are Apple, Samsung, Huawei, Vivo, Xiaomi and Oppo. There are also other factors that can influence people to buy smartphones. Therefore, this paper aims to review the antecedents of smartphones’ purchasing intention so that it can provides more purchasing intention among young generation