Relationship of advertising attributes towards Gen Y attitude and behavioral intentions of Gen Y to adopt online advertising / Josephine Jelawat James Jimmy
This study was conducted to identify the relationship of advertising attributes towards Gen Y attitude and behavioral of Gen Y to adopt online advertising in UiTM Sarawak. Generation Y are “the first generation spending their entire lives in the globalization environment with rapid internet usage” a...
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Main Author: | James Jimmy, Josephine Jelawat |
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Format: | Student Project |
Language: | English |
Published: |
2015
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Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/43073/1/43073.pdf http://ir.uitm.edu.my/id/eprint/43073/ |
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