Relationship of advertising attributes towards Gen Y attitude and behavioral intentions of Gen Y to adopt online advertising / Josephine Jelawat James Jimmy

• Main Author: James Jimmy, Josephine Jelawat
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Computer security. Security measures. Data recovery. Disaster recovery
• Online Access: http://ir.uitm.edu.my/id/eprint/43073/1/43073.pdf; http://ir.uitm.edu.my/id/eprint/43073/

This study was conducted to identify the relationship of advertising attributes towards Gen Y attitude and behavioral of Gen Y to adopt online advertising in UiTM Sarawak. Generation Y are “the first generation spending their entire lives in the globalization environment with rapid internet usage” a...