The attitude of Sabah customer toward sex appeal advertising / Roger Roy Loduin

• Main Author: Loduin, Roger Roy
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Psychology
• Online Access: https://ir.uitm.edu.my/id/eprint/80435/1/80435.pdf; https://ir.uitm.edu.my/id/eprint/80435/

This sex appeal advertising can be categories as one of the most effective way to attract customer and penetrate the marketplace through selling practices. There are 3 research objectives in this research which is:- a) To determine the customer attitude toward sex appeal advertising in Sabah and...