Tourism in Penang: trip characteristics of international tourists / Saiful Bahri Mohd Kamal, Melinda @ Siti Asmah Yunos and Nor Asmalina Mohd Anuar.

As tourism develops globally, the need to understand the reasons behind tourists' behaviours and characteristics is of fundamental importance. Strategic management of tourist destinations stems from the development of travellers’ characteristics from which understanding and prediction of touris...

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Bibliographic Details
Main Authors: Mohd Kamal, Saiful Bahri, Yunos, Melinda @ Siti Asmah, Mohd Anuar, Nor Asmalina
Format: Research Reports
Language:English
Published: 2010
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/43049/1/43049.PDF
http://ir.uitm.edu.my/id/eprint/43049/
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