Enhancing exhibitor performance in international tourism trade show through the mediating effect of government support / Zauyani Zainal Mohamed Alias

goods and services. Trade shows establish direct relationships between supply and demand and provide the opportunity for specific marketing activities. A growing body of literature in trade show has highlighted the relationship between trade show marketing strategies and trade show performance. H...

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Bibliographic Details
Main Author: Zainal Mohamed Alias, Zauyani
Format: Thesis
Language:English
Published: 2020
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/60749/1/60749.pdf
https://ir.uitm.edu.my/id/eprint/60749/
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