Tourism development in rural areas: potentials of appreciative inquiry approach / Roslizawati Che Aziz, Nik Alif Amri Nik Hashim and Zaimatul Awang

• Main Authors: Che Aziz, Roslizawati, Nik Hashim, Nik Alif Amri, Awang, Zaimatul
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2018
• Subjects: Travel. Voyages and travels (General); Travel and state. Tourism
• Online Access: https://ir.uitm.edu.my/id/eprint/65296/1/65296.pdf; https://ir.uitm.edu.my/id/eprint/65296/; https://www.jthca.org/

This study attempts to examine the way in which rural tourism is developed by using the Appreciative Inquiry (AI) approach as a research tool. AI is an increasingly important area as it was able to offer a positive and strength-based approach to the rural community development. It can be seen as an...