Destination image evolvement through experiential marketing / Nor Aminin Mohd Khalid, Rosmimah Mohd Roslin

• Main Authors: Mohd Khalid, Nor Aminin, Mohd Roslin, Rosmimah
• Format: Article
• Language: English
• Published: Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam Campus 2016
• Subjects: Travel. Voyages and travels (General); Travel and the state. Tourism; Malaysia; Marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/18984/1/AJ_NOR%20AMININ%20MOHD%20KHALID%20JIBE%20B%2016.pdf; http://ir.uitm.edu.my/id/eprint/18984/; https://jibe.uitm.edu.my/

This qualitative study is an exploratory attempt at understanding destination image through the writings of the travel writers who have undergone the familiarisation or fam programs organised by Tourism Malaysia. The idea behind the program is for the writers to experience first-hand specific destin...