Tourism in Penang: trip characteristics of international tourists / Saiful Bahri Mohd Kamal, Melinda @ Siti Asmah Yunos and Nor Asmalina Mohd Anuar.

• Main Authors: Mohd Kamal, Saiful Bahri, Yunos, Melinda @ Siti Asmah, Mohd Anuar, Nor Asmalina
• Format: Research Reports
• Language: English
• Published: 2010
• Subjects: Travel. Voyages and travels (General); Travel and state. Tourism; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/43049/1/43049.PDF; http://ir.uitm.edu.my/id/eprint/43049/

As tourism develops globally, the need to understand the reasons behind tourists' behaviours and characteristics is of fundamental importance. Strategic management of tourist destinations stems from the development of travellers’ characteristics from which understanding and prediction of touris...