Research on toothbrush trees leading to the social, environmental and business ideas / Ibtisam Abdul Wahab, Hannis Fadzillah Mohsin and Ayla Farihah Ibrahim

• Main Authors: Abdul Wahab, Ibtisam, Mohsin, Hannis Fadzillah, Ibrahim, Ayla Farihah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Shah Alam 2020
• Subjects: Market segmentation. Target marketing; Product management; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/34893/1/34893.pdf; http://ir.uitm.edu.my/id/eprint/34893/; https://jibe.uitm.edu.my/index.php/en/june-2020

Salvadora or the toothbrush tree (miswak) originates from Pakistan, India, South Africa and West Asian countries. The fibrous branch is packed in a pen-shaped holder, as an innovative form and marketed internationally. This prophetic and endangered, medicinal plant genus is promoted by the World Hea...