The level of awareness on social marketing through recycling among students in public universities at Kota Kinabalu, Sabah / Silla Nasip

• Main Author: Nasip, Silla
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Malaysia; Social aspects. Social marketing; Market segmentation. Target marketing; Research
• Online Access: https://ir.uitm.edu.my/id/eprint/50125/1/50125.pdf; https://ir.uitm.edu.my/id/eprint/50125/

Social marketing is a systematic procedure that uses commercial marketing strategies to create the awareness among students. Social marketing activities include setting measurable goals, conducting research about target audiences and developing umque promotional tools for different target audienc...