A study on the determinants of customer loyalty using electronic banking website in Seremban, N.Sembilan / Nur Aisyah Jasni

• Main Author: Jasni, Nur Aisyah
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Computer networks. Electronic information resources . Including the Internet
• Online Access: http://ir.uitm.edu.my/id/eprint/32309/1/32309.pdf; http://ir.uitm.edu.my/id/eprint/32309/

Project paper titled “STUDY ON THE DETERMINANT OF CUSTOMER LOYALTY USING ELECTRONIC BANKING WESBITE IN SEREMBAN, N.SEMBILAN.” is conducted as partial requirement to fulfill the requirement as needed by the faculty of Business Management, Universiti Teknologi Mara (UITM). The intention of this study...