Enhancing customer service experience through customer involvement and familiarity in Malaysian public universities / Mazlina Mamat ...[et al.]

Growing competition among Malaysian public universities makes it imperative to understand the important role of customer service experience in today’s higher education service environment. As a pillar of the university, Academic Affairs Department (AAD) isentrusted to meet the n...

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Bibliographic Details
Main Authors: Mamat, Mazlina, Mat Nawi, Farahiyah Akmal, Nik Abdul Latif, Nik Kamaruzaman, Abu Bakar, Hatinah
Format: Article
Language:English
Published: Unit Penerbitan Universiti Teknologi MARA, Kelantan 2016
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Online Access:http://ir.uitm.edu.my/id/eprint/29303/1/6.pdf
http://ir.uitm.edu.my/id/eprint/29303/
http://jcssr.com.my/
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