Enhancing customer service experience through customer involvement and familiarity in Malaysian public universities / Mazlina Mamat ...[et al.]
Growing competition among Malaysian public universities makes it imperative to understand the important role of customer service experience in today’s higher education service environment. As a pillar of the university, Academic Affairs Department (AAD) isentrusted to meet the n...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Unit Penerbitan Universiti Teknologi MARA, Kelantan
2016
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/29303/1/6.pdf http://ir.uitm.edu.my/id/eprint/29303/ http://jcssr.com.my/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|