An empirical analysis of online shopping behavior in India: a demographic perspective / Sonia Bhatt
The e-commerce market of the world is growing at a very fast rate. High internet access rate, increased smart-phone users’ rate, growing mobile internet users’ rate, reduced smart-phone cost and added internet speed has enabled online shopping too much user-friendly and easier in recent years. The p...
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Main Author: | Bhatt, Sonia |
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Format: | Article |
Language: | English |
Published: |
Accounting Research Institute (ARI) and UiTM Press, Universiti Teknologi MARA (UiTM) Shah Alam
2019
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Online Access: | http://ir.uitm.edu.my/id/eprint/29147/1/29147.pdf http://ir.uitm.edu.my/id/eprint/29147/ |
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