The determinants of E-commerce purchases through online shopping among bachelor students in UiTM Kota Kinabalu / Elmy Azriehan Manap

• Main Author: Manap, Elmy Azriehan
• Format: Student Project
• Language: English
• Published: 2019
• Subjects: Branding (Marketing); Telemarketing. Internet marketing; Electronic commerce
• Online Access: http://ir.uitm.edu.my/id/eprint/41942/1/41942.pdf; http://ir.uitm.edu.my/id/eprint/41942/

Online shopping is the process of buying goods and services from merchants who sell on the internet. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. The main purpose of this study is to determine the e-commerce purchases through online sho...