An empirical analysis of online shopping behavior in India: a demographic perspective / Sonia Bhatt

• Main Author: Bhatt, Sonia
• Format: Article
• Language: English
• Published: Accounting Research Institute (ARI) and UiTM Press, Universiti Teknologi MARA (UiTM) Shah Alam 2019
• Subjects: Telemarketing. Internet marketing; Market segmentation. Target marketing; Electronic commerce
• Online Access: http://ir.uitm.edu.my/id/eprint/29147/1/29147.pdf; http://ir.uitm.edu.my/id/eprint/29147/

The e-commerce market of the world is growing at a very fast rate. High internet access rate, increased smart-phone users’ rate, growing mobile internet users’ rate, reduced smart-phone cost and added internet speed has enabled online shopping too much user-friendly and easier in recent years. The p...