Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria

• 主要作者: Zakaria, Mohd Azraf
• 格式: Student Project
• 语言: English
• 出版: Faculty of Business and Management 2011
• 主题: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction; Customer services. Customer relations
• 在线阅读: http://ir.uitm.edu.my/id/eprint/25373/1/PPb_MOHD%20AZRAF%20%20ZAKARIA%20BM%20M%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/25373/

Customer loyalty is one factor the successful of the organization to achieve competitive advantages in the business. There are five types of factors that contributed customer loyalty which are facilities, location, services offering, physical environment and employees. High motivation among employee...