Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria

• Main Author: Zakaria, Mohd Azraf
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2011
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/25373/1/PPb_MOHD%20AZRAF%20%20ZAKARIA%20BM%20M%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/25373/

Customer loyalty is one factor the successful of the organization to achieve competitive advantages in the business. There are five types of factors that contributed customer loyalty which are facilities, location, services offering, physical environment and employees. High motivation among employee...