Perceived customer satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Hashidah Harun

• Main Author: Harun, Hashidah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: Automobile industry and trade; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/24981/1/PPb_HASHIDAH%20HARUN%20M%20BM%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/24981/

This case studies the way in “Perceived Customer Satisfaction towards Perusahaan Otomobil Kedua Sdn Bhd (Perodua) Products and Services”. Customer satisfaction is a function of the discrepancy between a consumer’s prior expectations and his or her perception regarding the purchase. Satisfaction is a...