Level of customer satisfaction toward building customer loyalty : a case study at Binaraya PKINK Sdn Bhd / Nurul Aida Mohd Zin

• Main Author: Mohd Zin, Nurul Aida
• Format: Thesis
• Language: English
• Published: 2012
• Subjects: Study and teaching. Research; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/32855/1/32855.pdf; http://ir.uitm.edu.my/id/eprint/32855/

Every supplier wants to create and retain a loyal customer who engages in continued profitable business. Customer loyalty is the measure of success of the supplier in retaining a long term relationship with the customer. Thus customer loyalty is when a supplier receives the ultimate reward of effort...