Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta

• المؤلف الرئيسي: Mohd Hatta, Siti Fairuz
• التنسيق: Student Project
• اللغة: English
• منشور في: Faculty of Business and Management 2018
• الموضوعات: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• الوصول للمادة أونلاين: http://ir.uitm.edu.my/id/eprint/21289/1/PPb_SITI%20FAIRUZ%20MOHD%20HATTA%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21289/

Hospitality and tourism is a key sector in the world economy today and accounts for more than a third of the total global services trade (Bharwani & Mathews D., 2012). Besides, over the past quarter of the century, international tourist arrivals have increased about one percentage point faster t...