Customer’s acceptance, usage and M-satisfaction of Mobile Hotel Reservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.]

• Main Authors: Ismail, Mohd Noor Ismawi, Hemdi, Mohamad Abdullah, Sumarjan, Norzuwana, Hanafiah, Mohd Hafiz, Zulkifly, Muhammad Izzat
• Format: Article
• Language: English
• Published: Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017
• Subjects: Travel and the state. Tourism; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/19493/7/AJ_MOHD%20NOOR%20ISMAWI%20ISMAIL%20JTHCA%20B%2017.pdf; http://ir.uitm.edu.my/id/eprint/19493/; https://www.jthca.org/

This conceptual paper aims to explore the relationship between customer acceptance and the usage of Mobile Hotel Reservation Apps (MHRA) on Mobile satisfaction (M-satisfaction). The MHRA booking is the latest booking channel offered by the hoteliers in favor of mobility and service failures exposed...