Customer satisfaction on services cape towards re-patronage intention: a study of hotels and resorts in Ayer Keroh Melaka / Nor Hamiza Mohd Noor, Siti Nazirah Omar and Mohd Halim Mahphoth

• Main Authors: Mohd Noor, Nor Hamiza, Omar, Siti Nazirah, Mahphoth, Mohd Halim
• Format: Research Reports
• Language: English
• Published: 2011
• Subjects: Travel and the state. Tourism; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/42643/1/42643.pdf; http://ir.uitm.edu.my/id/eprint/42643/

Melaka earned recognition from UNESCO as one of world heritage sites and increases its popularity as one of tourism spots in Malaysia. This directly influenced tourist to visit and stay in hotel as accommodation in Melaka. Several tourists perceived a conducive services cape as factor to stay longer...