Mediating effect of corporate reputation in the influence of service quality on customer loyalty in selected restaurants in Bukidnon Province, Philippines / Florivelle C. Escarlan and Anthony Ly B. Dagang
In the competitive restaurant industry, where service quality and a positive corporate reputation are crucial for success, there is a gap in understanding how these factors work together to influence customer loyalty. While previous research has explored each concept separately, there's a lack...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/101753/1/101753.pdf https://ir.uitm.edu.my/id/eprint/101753/ https://www.jthca.org/ |
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