Mediating effect of corporate reputation in the influence of service quality on customer loyalty in selected restaurants in Bukidnon Province, Philippines / Florivelle C. Escarlan and Anthony Ly B. Dagang

• Main Authors: Escarlan, Florivelle C., Dagang, Anthony Ly B.
• Format: Article
• Language: English
• Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2024
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/101753/1/101753.pdf; https://ir.uitm.edu.my/id/eprint/101753/; https://www.jthca.org/

In the competitive restaurant industry, where service quality and a positive corporate reputation are crucial for success, there is a gap in understanding how these factors work together to influence customer loyalty. While previous research has explored each concept separately, there's a lack...